Music, food, innovation at Be More Race
Music, food, and entrepreneurial innovation will meet athletics at this year’s Be More Race on Saturday in Lilongwe, the organizer Standard Bank Plc has said.
Head of Brand and Marketing Tamanda Ng’ombe said the accompanying activities aim to enrich participants’ experiences through musical performances, fitness marketplace, food stalls, and the children’s play area during the race slated for a new venue, the Gateway Mall on Saturday, August 16.
She said this year’s race under the theme, “Run in Blue,” has engaged several SMEs as service providers, exhibitors and key partners to give them an opportunity to boost their businesses and clinch new customers.
“This year’s Be More Race has actively engaged SMEs as service providers, exhibitors, and key partners. We have SMEs providing entertainment, catering, and medical services, and many more, enabling us to execute an exciting event and generate revenue for their businesses. We also have exhibitors in the fitness and renewable energy industry–all showcasing their business to potential customers,” said Ng’ombe.
Managing Director of one of the SMEs, Vita Chirwa of TnT Entertainment, said this year’s race provides an opportunity for participating entrepreneurs in entertainment, media, the arts, and renewable energy to generate more revenue.
“TnT Entertainment is providing sound, stage, and LED equipment for this year’s race, and it is a massive push for our business–both in generating revenue and finding other businesses from people attending the race. We also get to work with many other SMEs such as Hi-Fi Events, Simo Entertainment and Promotions, Zeeya Creations, and Nzika Arts that equally benefit from the Be More Race event,” said Chirwa, who is also President of Musicians Union of Malawi (MAM).
The Head of Brand and Marketing said participants should look forward to an exciting race featuring musical performances, fitness marketplace, food stalls, and the children’s play area on the 16th of August at Gateway Mall.
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