IMM unveils Superbrand Awards
The Institute of Marketing in Malawi (IMM) has introduced Superbrand Awards aiming to recognize brands that are performing well in various sectors.
Speaking after the unveiling ceremony in Blantyre on Friday, IMM president George Damson revealed that they want to expand the base in terms of brands that the institute is able to recognise.
“This award process is research based, a departure from the normal award processes which we do during our annual conferences which are category based.”
Malawians who use products and services are the ones giving feedback on how they feel about customer service and many other dimensions. We have a panel of judges from different professional associations that we are rewarding,” highlighted Damson.
Damson added that the initiative will give a lot of brands opportunity to be recognised by a credible institution, IMM, since we are a mother of all marketers in the country.
Meanwhile, Impact Research Center, the official research partner for the IMM Superbrand Awards hints that their role is to ensure credibility, thus making sure that the data being used is evidence based and scientificall proven.
The center’s head of projects and lead consultant Graciano Bwanali said: “We have listed two hundred brands that came top among the customers. After this phase, we will return to the customers to assess the satisfaction levels of different brands, thus products, services or organisations.”
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