From Malawi to Emirates: Betway’s promotion brings football fans closer to action – Capital Radio Malawi
13 February, 2025

From Malawi to Emirates: Betway’s promotion brings football fans closer to action

Betway Official Phillip Sadyalunda (L) handing over an original Arsenal Jersey to one of our winners

Betway Malawi has taken the nation by storm with its Arsenal Xclusives Promotion, a campaign that has excited and entertained football and betting enthusiasts alike since its launch in September.

This unique initiative, born out of a partnership with Arsenal Football Club, offers participants the chance to win exclusive prizes and experience the world of professional football like never before.

The competition has been straightforward yet exciting: every time a customer places a bet on Betway’s platform with Arsenal on their ticket, they earn an entry into a lucky draw.

Remarkably, participants do not need to bet on Arsenal winning—simply including Arsenal in their selection qualifies them.

“It’s about celebrating the passion for football and creating memorable moments for our users,” said Alex Kachepa, Betway Malawi’s Marketing Manager.

Throughout the campaign, monthly draws have brought joy to several lucky winners.

These draws have featured coveted prizes such as signed Arsenal jerseys, including options autographed by prominent players like Bukayo Saka and Martin Ødegaard.

“These are exclusive prizes you can’t get anywhere else in Malawi,” Kachepa emphasized, highlighting the uniqueness of the promotion. Other winners have taken home official Arsenal kits—home, away, and third kits—as well as cash prizes and betting bonuses.

Now in its final month, the promotion is building toward its grand finale.

The last day to participate is February 2nd, coinciding with Arsenal’s highly anticipated match against Manchester City.

Afterward, Betway will announce the ultimate winner of the grand prize: a trip to London for a “play on the pitch” experience at the iconic Emirates Stadium.

This once-in-a-lifetime package also includes a VIP interaction with Arsenal officials, opportunities to meet some players, and exclusive memorabilia.

Reflecting on the competition’s progress, Kachepa noted its significant impact.

“We’ve seen an increase in interaction on our platform, with more people ensuring they have Arsenal on their betting tickets,” he said.

“The response has been phenomenal, and we’re thrilled to see how much people are enjoying this experience.”

Beyond the excitement of the competition, Betway Malawi has also reinforced its commitment to responsible gambling.

“For us, betting should be fun, interactive, and entertaining. We stress the importance of responsible betting in all our messaging,” Kachepa explained.

The company has introduced innovative products like Bet Saver, which allows bettors to recover a portion of their stake on losing tickets, and Bet Influencer, where users can share booking codes and earn commissions on successful bets placed by others.

Looking to the future, Kachepa expressed optimism about the industry’s trajectory in Malawi.

“Betting is evolving from being seen negatively to becoming a shared, community-oriented experience,” he said.

“We’re not just about taking people’s money—we’re about delivering an experience. As long as we stick to our values of entertainment and responsibility, the future looks bright.”

As the Arsenal Xclusives Promotion draws to a close, Betway Malawi encourages football fans to seize the remaining opportunities to participate.

“This isn’t just a contest—it’s a celebration of passion and innovation,” Kachepa concluded.

With the grand prize soon to be awarded, one lucky winner will step into the world of Arsenal Football Club, creating memories to last a lifetime.

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