MUBAS launches storylab program
The Malawi University of Business and Applied Sciences (MUBAS) through its journalism department has launched an innovative initiative called the StoryLab Program to drive social change nationwide through storytelling.
The 16-week program is designed to engage both practicing and aspiring journalists and creative industry players to craft impactful messages addressing Malawi’s socio-economic challenges.
Andrew Kaponya, the Program Outreach Coordinator, emphasized that the time has come for Malawians to embrace new ways of thinking and living.
“This is an outreach program where we want to bring together creative minds, especially young people, who we want to nurture for social change,“ he said.
Kaponya also highlighted the transformative power of storytelling, adding, “Social change and behavior change start with telling a story—stories about the challenges Malawians face and behaviors that need to change for the better.”
The StoryLab Program will be guided by an array of experts, including filmmaker Shame Joya, journalist Deus Sandram, and MUBAS Journalism Department head, Jolly Ntaba.
These mentors will work closely with the program’s participants, offering guidance and insights into storytelling techniques that can influence public opinion and promote positive societal shifts.
According to Kaponya, the initiative is set to inspire participants to help people realize that the world has changed and to start thinking beyond their current circumstances.
“We want people to see the world differently and start making decisions that positively affect their lives and communities,” he added.
One of the cohort members, Thoko Kadewere, expressed excitement about being part of the program and the potential it holds for both personal and community growth.
“I am very excited to be part of the cohort, as my storytelling skills will be honed by some of the greatest people,” Kadewere said. She is confident that the skills gained through the program will enable her to create content that resonates with her community.
“We are ready to share messages that matter, covering everything from social issues to economic needs,” she added.
The program participants will use various creative mediums—including podcasts, dramas, poems, and other formats—to reach audiences and drive conversations about the critical issues facing Malawians today.