“Let’s Go, Tiyeni Ku FINCA” launched for village banks
FINCA Malawi has launched Village Bank and Payroll loans promotion campaign called “Let’s go, Tiyeni Ku FINCA” running from April to June 30 this year.
Speaking during the launch on Monday, FINCA Malawi marketing manager Takondwa Chirwa said the campaign which is targeting to register at least 1,000 new groups, aims at reaching more customers with their loan products as well as promoting their lives.
According to Chirwa, the promotion is for both existing and new customers, adding that a group of five people will be able to borrow a minimum of K20,000 to a maximum of K1.5 million.
“Existing Village Bank customers are required to invite a new group and get a discount on their loan repayment for a full cycle. As we support our customers in business, we also consider employed customers through payroll loans. FINCA introduced payroll to promote inclusiveness.
“All our employed customers need to do is apply for a loan through the employer’s guarantee. Automatically they will qualify for monthly draws and get a chance to win,” Chirwa clarified.
The grand prize for the Village Bank and Payroll loans promotion is K500, 000; K 300,000 for runners, K100, 000 for the third and others prizes such as branded 5 T-Shirts and 5 Caps for each group.
FINCA Limited started its operations in Malawi in 1994 and it is currently operating 23 branches across the country.
FINCA’s focus over the past years has been on helping low income individuals and communities invest in their future anchored on its mission to fight poverty through providing lasting and life changing financial solutions.