One of the leading Tobacco buyers, JTI Leaf Malawi has expressed satisfaction with the overwhelming response from growers towards its Mlilmi Wozitsata Ayiphule promotion which has come to an end.
The promotion which falls under the company’s flagship grower incentive program was launched in March this year as a way of rewarding its growers who year-in-year-out deliver contracted volumes of tobacco of exceptional quality.
During the promotion’s third grand draw which was conducted at Lilongwe’s Nambuma area, Godfrey Msampha of Welawela Farmers Club in Ukwe won motorcycle while Yamani Msulamoyo and Frejer Iman of Mdyetseni Farmers Club in Nsunde walked away with the grand prize which is a maize mill and huller.
Speaking during the draw, the company’s agronomy area manager for Lilongwe district Stanley Danford Kasiya observed that the response they got was beyond expectation as 1,608 growers met the promotion criteria out of 8,000 who expressed interest, with Lilongwe West leading the pack with a total of 373 entrants.
“We have been rewarding our growers every year through the Mlimi Wozitsata incentive program. This year, we have gone bigger, better, and bolder by introducing national grand prizes to be won by our contracted growers who fulfilled set criteria,” said Kasiya.
Meanwhile, Kasiya observes that the promotion has helped JTI contracted growers to enjoy better prices in the just ended marketing season because of the conditions which were attached for one to qualify for the promotion.
‘’Some of the criteria for one to make it to the draw was that the grower needed to meet their volume, improve quality and send balance crop which has helped them to sale their produce at better prices at the same time helping us as a company to do well on the market.’’ Added Kasiya.
In the soonest time possible, JTI is expected to hand over three sets of a diesel engine maize mill and huller as well as three fully registered motorcycles to a total of six clubs or estates.
Each region will have two grand prize winners taking home either a set of a maize mill and huller or a motorcycle in the run up to the grand finale.
Growers across the country have in the past won a total of 100 bags of NPK and UREA fertilizer and pruning saws.