Cheers. That is how journalists have commended Carlsberg–Malawi’s commitment to support their quest to interact time and time again.
The first of the many collaborative meetings to come took place on 16 June at the multinational brewer’s HQ in Makata–Blantyre where news reporters were treated to a two hours of their favourite Carlsberg brand.
This was Carlsberg’s infrequent shift from “Give a guy a green” to “Give a journalist a green” which can be taunted as probably the best reporters’ gathering.
Eight newshawks gathered at Carlsberg visitor’s center where they discussed various matters of national interest whilst guzzling various Carlsberg beverages and snacks.
The arts reporters took time to discuss how much they can bolster their rapport with various entertainment entities, Carlsberg inclusive.
During the meeting it was noted with great concern that Malawian showbiz reporters do not work in harmony so much so that they are taken advantage of by event organisers and other stakeholders in the entertainment industry.
Consequently, the newshounds agreed that it is exceedingly imperative for them to hasten their long overdue plan to form an association which will advance their interests in unison.
The journalists strongly believe that harmonisation will accelerate the development of Malawi’s entertainment industry as it will be particularly easy for entertainers and event organisers to approach them for news coverage and other matters.
Furthermore, the lack of female entertainment news reporters in most Malawian media houses was discussed. However, the topic was not exhausted as there wasn’t any female journalist at the meeting.
In attendance were top officials of Carlsberg-Malawi including the company’s Senior Brands Manager (Alcoholic), Twikale Chirwa, who could not hide his pleasure for hosting the newsmen.
Chirwa used the interactive meeting to remind the journalists of their duty as torch bearers and agents of change.
He thus challenged them to exercise bravely by reporting on matters that enlighten the masses so as to spur change.
The marketer was intoxicated by the wide array of knowledge exhibited by the journalist during the meeting but failed to understand why many of them do not use that understanding to enlighten the nation.
Of a particular mention were Capital FM’s Madalitso Phiri and Nyasa Times’ Maurice Nkawihe, who soundly expressed knowledge their opinions on matters relating to the country’s ailing economy and Fertiliser Input Subsidy Program (FISP).
Other newsmen included Chipiliro Mtumodzi and Yamikani Simtowe of state controlled broadcaster, MBC, Times Group’s Richard Chirombo, Kondwani Kamiyala of Power FM 101 and Malawi 24’s Joseph Dumbula.
The meeting, which gave the arts journalists time to meld after a closely contested MISA-Malawi election early this month, was made possible by Dovetales Marketing Agency (DMA). DMA was represented by Anthony Kafuwa and Erick Khonyongwa.
That calls for a green.